Mårdskog & Lindkvist is a well-known name in the restaurant industry in southern Sweden and in everyday speech the company is simply called Mårdskog. The family-owned company was founded in 1961 and specializes in distribution of food and beverages to restaurants. Mårdskog has been using Vellox since 2018.
Mårdskog & Lindqvist
"I like that Vellox is user-friendly at all levels, it's easy to use for everyone in our organization."
With headquarters in Jönköping and branches in Norrköping and Kalmar and with its own distribution, Mårdskog & Lindkvist has complex processes in its operations.
We met Andreas Bring who is Marketing and Sales Manager and he told us about the company and how they use Vellox.
Questions & Answers
In your role in marketing and sales, what do you think about Vellox?
When I started at Mårdskog, I experienced that they didn't analyze and communicate reports and figures. I was very positively surprised when I discovered that Vellox existed. It was a goldmine to start tapping into, and it was just a matter of setting up the reports.
Can you give examples of how Vellox helps you and Mårdskog in everyday life?
I look at how sales are going and follow our budgets in Vellox. We also track volumes, turnover, contribution margins on geographical areas, salespeople, customers and items. It's also important for us to keep an eye on whether any colleague in the industry has been more aggressive in a geographical area.
What development areas do you see that Vellox can help with in some way?
We've talked about creating a "management report" that describes more of the entire organization's KPIs. It will of course focus a lot on sales, but everything from customers' payment capacity to turnover per employee and delivery precision can be interesting to see. "Vellox Score" etc. already exists in Vellox.
What's the best thing about Vellox?
First, I want to say that the help I've received from Vellox has been very competent and with high service. I also like that Vellox is user-friendly at all levels, it's easy to use for everyone in our organization, and easy to edit and add reports.