Houdini Sportswear, which has been using Vellox since 2020, has grown into an international player with complex sales via many channels. Gustav Hedström tells how the collaboration with Vellox has freed up time, enabled strategic management and provided access to the latest technology without them having to develop or operate it themselves.
Houdini
"We don't need to build and operate, we just need to make decisions"
When Houdini started using Vellox, the goal was simple: to avoid manual data handling and Excel connections. The result has at least matched expectations.
– When our CEO saw how Vellox works, he thought it was the best BI solution he had ever seen. That says something, says Gustav Hedström, Business Analyst at Houdini.
Questions & Answers
Has Vellox changed your way of working with business analysis and decision-making?
Yes, absolutely! Previously, I often had to pull data from different parts of the business system and compile everything in Excel to get the charts and tables I needed. It took time. With Vellox, we already have ready-made metrics and calculations – which means we can quickly and easily visualize our data in a way that previously took hours to achieve.
That Vellox is continuously developed is also something Gustav highlights as a major advantage
We always get the latest – that's how we want to work. No custom builds that get stuck, but solutions that develop for us over time.
Vellox is now used by about 20 people at Houdini, how do you use Vellox?
We work 1.5 years ahead with purchases. Then we need to be able to link historical sales with forecasts. That's what we work most with, says Gustav.
Especially valuable is the ability to combine data from multiple companies, channels and countries – with automatic currency handling. What previously required huge Excel files is now seamlessly integrated.
What's best about Vellox?
The simplicity. When we compared with other suppliers before switching from Pyramid to BC, it was clear that Vellox was far ahead. Others wanted to build custom solutions and charged for every hour. At Vellox, development is included in the service – and we get the result we want.
We buy a ready-made package, which is still customizable. And it's cost-effective. This is how we want to work as a smaller company – to avoid building everything from scratch.
About Houdini
Houdini Sportswear is a progressive outdoor company founded in 1993 and based in Finnboda harbour, Nacka. The brand designs functional, sustainable clothing for hiking, skiing, running and other outdoor activities.
Houdini is known for its circular approach with repairs, recycling, rentals and second-hand sales, setting new standards for sustainable outdoor life. Today its products are sold across several European markets through own stores and retailers.
- Industry
- Corporate group
- Headquarters
- Nacka, Sweden
- Founded
- 1993
- Website
- houdinisportswear.com